The interactive exchange between the people in the countries of origin who produce our tea, the people who buy the tea and those who enthusiastically sell it in their shops here is unique. Through countless trips to tea gardens all over the world, the understanding of the challenges at the source grows and, conversely, the difficult-to-understand requirements of the Western world regarding work or food safety can be explained to the people in the countries of origin.

A fundamental building block on the path to sustainability is the further development of our product range to include more organically grown products and our own projects in the producing countries, through which we can provide direct, concrete development aid in the best sense of the word.

Organic tea as a sustainability factor

Tea – whether organically or conventionally grown – is one of the purest foods on earth. The fact that over 40% of the teas in our range are organically grown is a result of our "YES" to changing production methods for the benefit of the environment, people and nature.

The advantage of organic tea lies primarily in the particularly gentle cultivation methods that focus on the well-being of the environment, people and nature. Conventional teas, on the other hand, are often superior to organically grown teas in terms of quality, taste and purity. In our tea range, we therefore focus on both conventional and organic teas, with one premise always being the top priority: the tea must be fair, healthy and delicious!

More and more people are choosing organic tea because they buy their tea not only for the enjoyment factor but also for consumer responsibility. Organic doesn't just mean that the use of pesticides, artificial fertilizers or genetic engineering is prohibited and quality is prioritized over quantity. Organic means above all that the natural cycle of life and intact relationships between humans, the environment and animals are preserved. Through this conscious and responsible use of resources, organic farming also aims to preserve our environment for future generations.

Herbal tea packaging made of grass paper

In addition to a uniform design with greater recognition value and even better product and transport protection, the topic of sustainability was also clearly the focus of the redesign of our herbal tea packaging. Especially because our wonderfully natural herbal tea selection has come almost exclusively from organic cultivation for many years!

• Box made of 40% grass fiber from sun-dried grass from regional meadows. 100% recyclable. Disposal via paper waste.
• Transparent bag inside made from 89% renewable raw materials (cellulose from responsible forestry) – industrially and garden compostable according to European standard EN 13432 and «OK Compost Home» standard.

MasterBag Pyramids - practical and sustainable

Creating the optimal combination of quality and sustainability - true to this motto, our tea experts have completely revised the previous MasterBag range. The result is the MasterBag Pyramid - an innovative pyramid bag made of biodegradable material. This protects the environment and resources and ensures an even more intense taste experience!

• Pyramid bags made of 100% biodegradable plastic (industrially compostable according to European standard EN 13432).
• Cardboard box made of FSC®-certified material comes from responsibly managed forests and controlled origins.
• The paper of the pyramid protective cover also comes from certified responsible forestry. Thanks to its good barrier properties against external influences, the protective cover also offers protection for the freshness and aroma of the tea.